As a powerful B2B social networking tool, LinkedIn can help businesses position themselves professionally, aid in the hiring process, make B2B connections and generate more sales. It’s also an excellent social media tool to reach business execs and your target professional male and female audience.
You can connect with your vendors, investors, job seekers, consultants, advisers, managers, executives, and more.
With LinkedIn you can make your Company Page accessible for job seekers, which is essential to help with the hiring process to find top talent, and it also becomes an information gateway to your work culture.
LinkedIn allows you to add eye-catching images and highlight services that are relevant to your target audience. When a member visits this page, they will see how many network connections have recommended your products/services as well as their actual recommendations.
There is also an analytics component to LinkedIn which will help you to understand your base of followers – who they are, what they do and which other companies they follow.
SEO – LinkedIn receives high page rankings. Add valuable keywords for your brand on your Company Page and to your personal profile and they will be more easily found on Search Engines. Adding keywords to LinkedIn (as you would in the “info” section on Facebook) is what we call Social Media Optimization (SMO) – the key to getting ranked high on Search Engines today.
Ideas for LinkedIn
Any employees that either do or do not have LinkedIn profiles can connect to your Company Page. Once you establish the page, send out an email with a link for them to join. Create an “Employee of the Month” presentation on your website or blog and show their LinkedIn Profile
Join Groups – take part in discussions, add valuable feedback and grow your network for additional lead generation
Status Update – Share news, awards won, social media contests, new hires, links to new videos, links to new pictures – most content you create for the rest of your social media campaign can be used here as well. This comes in handy for people who do not use Facebook, Twitter or other social media channels.
Use Plugins – LinkedIn has various plugins, like: “Recommend” which enables people to recommend your company, and your services. “Full Member Profile” makes your site content rich by showing the summary, work experience and educational background for people featured on your site. Also, enable users to easily discover who they know in common, send a message, or establish a connection.
LinkedIn Answers and Questions – Establish credibility and showcase your products/services best features as well as your commitment to customer service. Listen, respond to questions, ask questions and share ideas.
Use Applications – Reading list by Amazon (suggest a great summer read, or a book perfect for the beach)
Polls – collect ideas from other LinkedIn members, connect your WordPress account so people within LinkedIn can have easy access to your blog posts as they are posted
Slideshare Presentation – highlight your expertise in the Hospitality industry
Tweets – add your Twitter profile to your LinkedIn profile so LinkedIn members can see everything in real time