Are you reaching your target audience? Are your audience reading your post ? Apart from your brand mission, identifying your target audience is the key point for success of your content marketing or any marketing event.
So, how can you make sure that you are communicating with your target audience with right content? There are 3 major steps to keep in mind and practice them regular that will help you conquer your desired market.
Recognize what your audience wants from you
This is the first and major step to reach your audience. You also need to put yourself in the shoes of your target audience. You need to be one of them to reach them. You have to think from customer point of view and not as a business person. By seeing from your potential customers view, you will find where you are lacking.
Identify the best medium to communicate with these people
Find what is the best way to reach your target audience? Start finding where your target audience find the most of the information what they are looking for? Find what channel do they use Television? Radio? News paper or Webpage? For example is your target audience your local audience, then you don’t need to Google the world to look for your target audience.
Sites To Publish Content
Find the popular sites in your niche with high number of real and active followers on Social media sites , high number of blog subscribers ( I mean a real one, not the followers which you buy from sites like FIVERR), sites that are regularly updated with story worthy content and have active participants.
Try publishing on such sites, as your content will reach your target audience , your real audience who are really interested in your content.